Did you know that 60% of consumers prefer calling a business directly from Google My Business (GMB)? In fact, users searching on mobile are 39% more likely to make a call, and phone calls convert 3x more than web clicks! These numbers highlight the power of GMB in driving real customer engagement.
A well-optimized profile ensures higher visibility, better credibility, and more inbound calls. From strategic keyword placement to engaging multimedia and active review management, every element plays a role in boosting conversions.
In this guide, we’ll explore actionable strategies to maximize your GMB potential and increase calls.
1. Include Primary Keyword in Business Name
Having your primary keyword in the business name significantly boosts local search rankings. Google prioritizes listings that clearly define their services in the name itself.
For example, instead of naming your clinic “Skinfinity Derma Clinic,” using “Skinfinity Derma Clinic—Best Skin Specialist in Delhi” increases discoverability for relevant searches.
However, avoid keyword stuffing, as Google may suspend accounts for policy violations. A well-optimized name ensures your business appears when users search for related services, leading to more inquiries and calls. Always maintain accuracy and relevance while optimizing your GMB name for maximum impact.
2. Write a Business Description with EEAT
A strong business description should highlight Expertise, Experience, Authority, and Trust (EEAT) to build credibility and improve search rankings. Start by mentioning the year of establishment, total years of experience, and the lead professional’s name to reinforce trust. Clearly define your core services, specializations, and what sets your business apart.
For example, “Skinfinity Derma Clinic, is led by Dr. Ipshita Johri, a renowned dermatologist with 15+ years of experience in advanced skincare treatments.” A well-crafted description helps potential customers understand your expertise and encourages more inquiries.
3. Engage in Reviews with Broad Keywords
Actively responding to customer reviews not only improves engagement but also enhances search rankings. Use broad category keywords while replying to ensure better visibility.
For instance, if a patient praises a skin treatment, a response like “Thank you for trusting our advanced skin rejuvenation services. We are glad you had a great experience at our dermatology clinic in Delhi!” reinforces keyword relevance.
Addressing negative feedback professionally also builds trust. Engaging with reviews signals to Google that your business is active, improving its ranking and leading to more inquiries and calls.
4. Post Regular Updates in GMB
Keeping your GMB profile active with frequent updates improves engagement and search rankings. Google favors businesses that share fresh content, making them more visible to potential customers. Post a mix of limited-time offers, upcoming events, and before & after results (for healthcare businesses) to maintain interest.
For example, a clinic can post a “Limited-time discount on laser treatments” or “Success stories with before-and-after images.” These updates keep your audience informed and encourage them to take action, increasing the chances of receiving more calls and inquiries.
5. Use High-Quality Multimedia
Google gives priority to GMB listings that feature rich multimedia, making them stand out in local searches. High-quality images, videos, and logos enhance credibility and help users connect with your business.
Include clinic interior shots, team photos, treatment videos, and branded graphics to create a strong visual impression. Videos explaining treatments or showcasing client results can be particularly effective in healthcare marketing. Listings with engaging visuals attract more clicks, leading to higher inquiries and calls.
6. Get Citations on Local Business Listings
Citations (mentions of your business name, address, and phone number on other websites) boost local rankings and credibility. Getting listed on authoritative local directories like Practo, 1mg, Lybrate, and Justdial strengthens your online presence, making it easier for potential clients to find and contact you.
Ensure that your NAP (Name, Address, Phone Number) details are consistent across all platforms to avoid confusion and improve search visibility. More citations mean better local SEO, leading to increased trust and higher call volumes from Google My Business.
7. Update New Services & Products Regularly
Keeping your GMB profile updated with the latest services and products ensures that potential customers always find relevant offerings. Adding new service and product cards enhances visibility and engagement.
For example, a dermatology clinic can list “Laser Pigmentation Removal” or “Advanced Hair PRP Therapy” as new services. Each update should include a brief, compelling description that highlights the benefits.
Regular updates signal to Google that your business is active, improving search rankings and attracting more calls.
8. Avoid Displaying Prices Directly
According to our senior SEO expert, Priya Arora, displaying service or product prices upfront can discourage potential customers from making inquiries. Users often make decisions based on perceived value rather than cost alone. Instead of listing prices, use Call-to-Action (CTA) strategies to encourage engagement.
For instance, phrases like “Call now for a free consultation” or “Get personalized pricing over a call” prompt users to connect with your business, increasing the chances of conversions.
Keeping pricing flexible allows you to explain the value of your services before discussing costs.
Maximise Media—Your Online Growth Partner
Implementing these strategies ensures your business stands out in local searches, attracts more inquiries, and converts online visibility into real-world success. Start optimizing today for maximum GMB impact!
Maximise Media is a trusted expert in healthcare digital marketing and local SEO, helping businesses maximize their Google My Business (GMB) potential.
Want more calls from GMB? Contact Maximise Media today and take your local SEO to the next level!