Are you running a wellness clinic but your competitors are outperforming you in the digital race? We have booked over 4+ Crore of business for 15+ health and wellness clients last month. So, we know exactly how healthcare digital marketing can help you win digital supremacy over competition.
This blog shares insights and explanation how a digital marketing agency in healthcare drives results for clinics and how you can reflect the same in your organisation.
Trends in Digital Landscape for Wellness Clinics:
After the 2X rise (100% growth) in the number of internet users over the last 10 years, digital marketing has become inevitable for brands and businesses in the health & wellness industry. Additionally, the approach to reachout to their target audience has seen a shift from mass marketing to a personalised and niche oriented marketing.
Since 80% of patients, who’re using smartphones, either interact or identify their physician, most healthcare businesses have become reliant on digital marketing services to build brand and credibility.
While it seems that organisations in wellness clinics are using content marketing as the primary approach to win over their rivals, it is still in the maturing stage that requires rectification in the strategy.
Content marketing alone is insufficient to stand in the competition as search engines like Google are updating their algorithm more frequently. Especially for smartphone devices, every marketing campaign must be optimised. As it has been seen that 44% of marketing costs in healthcare are allocated to digital platforms and mobile devices.
In short, we as a top digital marketing agency have found that for greater impact, wellness clinics should follow a mix-marketing approach which not just includes content but also social media marketing, performance marketing, and more.
Role of Digital Marketing in Health & Wellness:
India has witnessed a compounding growth of 22% annually since 2016. So, the marketing in wellness and clinics has become more competitive and fierce, requiring a unique approach to digital win.
Here’re popular channels that you need to focus on for digital marketing –
– Content Marketing
– Performance Marketing
– Local SEO Optimization
– Social Media Marketing
Content Marketing & Social Media:
While content marketing helps businesses to create brand awareness and trust in the new generation, social media marketing helps clinics and wellness centres to study their customers and stay relevant to patients to directly solve their most of the queries.
Almost 70,000 healthcare queries are searched every minute on Google and we at MaximiseMedia help businesses to rank these search queries on top and build authority in their niche by following white-hat approach. In fact, 64% of consumers build their relationship with brands based on “genuine common values” as the primary influential factor.
Local SEO Optimisation:
We do local SEO for wellness clinics to target more customers nearby. A survey shows that 31% of healthcare providers don’t even have local business listings and additional 48% organisations in health made common mistakes on their website related to their NAP (Name, Address, Phone number).
Performance Marketing & PPC:
Performance marketing is another compulsory side of mix-marketing approach in health & wellness. Performance marketing – especially PPC and Ads campaigns helps brands to drive immediate traffic and conversion to keep it sustainable and growing. Furthermore, in paid advertisement space, an average CTR (click-through-rate) is 3.27% while at MaximiseMedia – we have delivered an average of 3.56% of CTR to our clients.
How Healthcare Digital Marketing Helps Wellness & Clinics?
Having a digital marketing team for your clinic or brand helps to maximise efficiency and reduce overall expense in the campaigns. Here’re benefits that healthcare digital marketing services deliver to brands –
- Gain competitive advantage over others.
- Increase visibility and brand impressions.
- Build solid credibility and authority among patients.
- Understand and fulfil customer’s needs.
- Stay relevant in the industry and drive more conversions.
What are KPIs and How to Measure Campaign Success:
So, we measure success for our clients and what are the key performance indicators (KPIs) that we follow at healthcare digital marketing company –
Campaign success is defined when it achieves the final objectives, such as sales, awareness, and traffic. Here is how to do that – Start with the objectives of your campaign. The pro tip is to be specific and already estimate rough ideas of how much to expect. After an objective is set, analyse the metrics (or KPIs) to measure the result.
In wellness and clinics, page traffic, conversion, cost per customer acquisition, overall ROI are some of the KPIs that brands need to focus on. PPC (Pay-per-click), CTR, conversion rate, CPC (cost per click), and ROAS (return on ad spend) are few metrics that should be evaluated to understand overall results.
Conclusion:
Healthcare digital marketing has become an essential tool for wellness clinics, as the digital landscape has evolved significantly over the past decade. To stand out, wellness clinics should follow a mix-marketing approach, including content, social media marketing, performance marketing, and more.
Having a digital marketing team helps maximise efficiency and reduce overall expenses in campaigns, delivering benefits such as gaining competitive edge in the digital race. Infact, the market of outsourcing healthcare digital marketing services was approximately $9.33 billion in 2022 and still growing at a double digit speed.
Based in Gurugram, MaximiseMedia offers digital marketing services in healthcare to clients across the globe. If you’re also looking for an agency in wellness & clinical digital marketing, we are your solution. To get a consultation, connect with us at +91 9205093242.